Fast Track Metallic LLC is a UAE-based manufacturer specializing in high-quality stainless steel furniture with a strong focus on hygiene and durability, making it ideal for industries such as food service, hospitality, healthcare, pharmaceuticals, bakeries, and construction. As an ISO-certified company, Fast Track ensures every product meets the highest standards of quality and performance.
To strengthen their digital presence and better showcase their industrial capabilities, DesignDeus led a complete brand refresh, including a modern and responsive website redesign with an enhanced UI/UX, optimized content structure, and intuitive navigation. The project also included a full suite of social media design assets, creating a consistent and professional brand image across all platforms. The result was a polished, user-friendly digital experience that reflects Fast Track’s industry leadership and commitment to excellence.
Objectives
DesignDeus aimed to reposition Fast Track Metallic LLC with a bold new brand identity, a responsive website, and cohesive social media presence.
The objective was to highlight the company’s expertise in stainless steel solutions while creating a digital experience that’s modern, professional, and engaging for B2B clients across industries.
Challenges
Fast Track needed to evolve from a traditional manufacturer into a digitally confident brand. Their previous identity lacked consistency, and the website did not clearly showcase their stainless steel solutions.
A key challenge was crafting a unified presence across platforms that required minimal technical involvement from their internal team.
Solution
DesignDeus delivered a full rebranding—from visual identity to tone of voice—along with a clean, user-focused website that highlights Fast Track’s ISO-certified products and sector expertise.
A social media kit was developed to ensure visual consistency and brand alignment across digital platforms, enabling the company to engage confidently with clients in food, medical, and hospitality industries.
