This website redesign case study shows how DesignDeus transformed the digital presence of the College of Shipping and Technology — a leading institution training the next generation of maritime professionals. Their digital footprint wasn’t keeping pace with the calibre of education happening inside their classrooms: an outdated website, unreliable hosting, a fragmented email setup, and no real marketing engine behind their admissions meant the institution was being discovered by far fewer students than it deserved.
DesignDeus took on the full picture: refresh the website to reflect the college’s professional standing, move it onto fast and secure hosting, migrate the entire institution to a properly structured email system, and power the admission season with performance marketing campaigns and professionally designed brochures. The result is a complete digital ecosystem — one that builds credibility, reaches the right students, and converts interest into enrolments.
Objectives
Give CST a modern, professional web presence that reflects its reputation in maritime education, backed by fast, secure, always-on hosting. Migrate all institutional email accounts to a stable, professional platform with zero disruption to staff and student communication. And crucially — drive admissions: run targeted performance marketing campaigns to put CST in front of prospective students, supported by brochure designs that make the admission process clear, credible, and compelling.
Challenges
The existing website looked dated and failed to communicate the college’s authority — a real problem when prospective students judge an institution by its homepage. The previous hosting suffered from slow load times and downtime, while the email migration had to happen live across hundreds of active accounts with zero communication blackout. On the marketing side, CST was competing for attention in a crowded education space with no digital campaigns, no lead funnel, and admission materials that didn’t reflect the quality of the institution.
Solution
We refreshed the website with a clean, contemporary design — clearer navigation, stronger programme pages, and admissions front and centre — then moved it to a secure, high-performance hosting environment with SSL, backups, and monitoring. Every email account, mailbox, and archive was migrated in carefully planned stages without interrupting daily operations. Then we switched on the growth engine: performance marketing campaigns targeting prospective maritime students, paired with professionally designed admission brochures that gave the college a polished, consistent identity across every enquiry, campus visit, and application.
