Designdeus collaborated with Tooltech, a specialist in marine spare parts, to elevate their brand identity and digital presence. Our partnership began with the design of a bold, industry-relevant logo that captured Tooltech’s core values—precision, reliability, and strength. The logo set the foundation for a consistent brand language across all future touchpoints.
Following this, we embarked on a full website revamp, transforming their online platform into a modern, user-friendly eCommerce site. The new site integrates streamlined navigation, clear product categorization, and secure online shopping capabilities, enabling Tooltech to expand beyond traditional channels and serve both loyal clients and new customers more efficiently.
This project reflects our commitment to blending functionality with design, helping Tooltech build trust and grow in the digital marine market.
Objectives
Tooltech Marine Parts partnered with DesignDeus to modernize their brand identity and establish a streamlined e-commerce experience.
The objective was to design a responsive online platform that made it easier for customers to browse and purchase marine spare parts, while also enhancing their presence on digital and social channels.
Challenges
The existing website was outdated, lacked product clarity, and wasn’t optimized for user experience or mobile browsing. Tooltech had no e-commerce functionality, and the visual identity felt inconsistent across platforms.
The challenge was to revamp the brand while implementing a smooth online buying process and modern digital presence.
Solution
DesignDeus designed Tooltech’s logo, built a Shopify-based e-commerce website with clear product categorization, mobile optimization, and an intuitive interface. We also developed a consistent visual identity for use across digital platforms. In addition to website design, we provided tailored social media graphics and content support to strengthen Tooltech’s brand visibility and customer engagement across multiple channels.
